| KKBOX (Simplified Chinese version) |
| 作者姓名：Darren Meister; Soe-Tsyr Yuan |
| 商品類型：Translation | 商品編號：9B11DC12 |
| 出版日期：2012/02/27 | 內容長度：13 頁 |
The case describes the strategic internationalization options of a digital music service provider, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable digital music service provider in the world. There were several factors contributing to the profitability of KKBOX. Looking for growth, service internationalization has made KKBOX increase their involvement in international operations adapting its strategy, resources and structure. .....more
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| KKBOX.com |
| 作者姓名：Darren Meister; Soe-Tsyr Yuan |
| 商品類型：Case | 商品編號：9B11D012 |
| 出版日期：2011/08/03 | 內容長度：13 頁 |
The case describes the strategic internationalization options of a digital music service provider, KKBOX.com, based in Taiwan. KKBOX was the first independent profitable digital music service provider in the world. There were several factors contributing to the profitability of KKBOX. Looking for growth, service internationalization has made KKBOX increase their involvement in international operations adapting its strategy, resources and structure. .....more
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